DIARY OF AN ADMAN
Video Size Differences – 480p, 720p & 1080p
David Ligon, Creative Principal, Sacramento
September 09, 2016
- 1080p = 1920 pixels (wide) by 1080 pixels (high)
- 720p = 1280 pixels (wide) by 720 pixels (high)
- Standard Def = 720 pixels (wide) by 480 pixels (high)
“Standard definition is what our old, non-flat screen TVs broadcast in and is much smaller and not nearly as sharp. ”
If I’m doing a video that is 1080p and the client gives me old footage that is smaller, then I have to stretch the video to match the size, which usually will end up with it being very pixelated. 10 years ago we shot video that was 4 x 3; today most video is 16 x 9. So if you give me a standard definition clip that is 4 x 3, then I have to stretch it both horizontally and vertically (or use bars on the side and just fill it vertically).
My solution is to reshoot the footage when possible. It’ll look better.
One of the things that has really changed over the years is building websites more responsive, meaning they can be opened, viewed and interacted with on mobile devices, such as tablets and smart phones.