DIARY OF AN ADMAN

Think first. Write second.

David Ligon, Creative Principal, Sacramento

May 08, 2011

Coming up with the right message, the right look, the right image takes time … and a lot of thought. Never rush out with your first choice in messaging.  And although you may ultimately choose it, it’s important to play it out in your mind, think of alternatives, and make sure it’s what you really want to say. Then say it. Say it hard. Say it right. Say it with gusto. Say it like you mean it. Whether it’s with a video, an ad, a press release, a website, a t-shirt, a brochure or a combination of them all. It’s your message. Take ownership of it.

And remember, if you know what you want to say, but not how to say it, then contact us. That’s what we do. We say what you want to say.


If you like, share. If you don’t like, don’t share. And if you’re indifferent, then share or don’t share, whatever.

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