Ed Goldman writer for the Sacramento Business Journal called the PSA we produced for the Sacramento Hospice Consortium “one of the most heart-churning pieces … I’ve seen.” It’s great when our work gets noticed.

We are very proud of the quality of the PSA. When we originally met with the Hospice Consortium we stressed the importance of a professional looking PSA with good lighting, a film look and professional actors. The previous PSA they had produced some years before was shot on video and used volunteers as actors, and although a noble effort, it missed the emotional appeal.

We shot the PSA on the RED ONE camera, which although digital, has a great film quality. Since we didn’t want all our shots to be static, we threw the camera on a dolly in a couple of instances and even in the back of a truck and tracked an actor on a bike. This PSA was shot over 2 days (plus a few more hours for the bike shot and voice over) where the crew ranged from 3 to 6 people depending on the complexity of the set-up. The crew were great and all the actors we used were top-notch.

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