Storyboard Even If You Can’t Draw

Whenever I do a commercial, or make a short film, I storyboard it. And although I can draw a picture with words, I can’t with a pen. And you know what, it doesn’t matter. I’m not making a multi-million dollar Hollywood movie. I’m making a small budgeted project and the storyboard is really a cheat sheet that shows the client, actors, photographer, and even reminds me, the director, what is intended in the scene. Why does the director need to be reminded? Because while on set, things can get hectic. And that clarity of every shot I had a week before in the tranquility of my office goes out the window when I’m being harried and pulled in multiple directions, while having to…

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DIARY OF AN ADMAN Advertising Plays Fun Role in David Ligon Films David Ligon, Creative Principal, Sacramento September 16, 2014 ince my last article dealt with clichéd local ads, I thought it might be fun to post some of the silly ads that I have...

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