One of my favorite things to do as a publicist is book my chef clients on TV, because not only do they tend to do a wonderful job showcasing their food and how to prepare it, but I also get to eat.read more
Since today is election day and in honor of my new series “Take A Look Back Tuesday,” here was a fun little election announcement project from the past.
In November 2003, I had one of those “Ready. Set. Go” moments. Popular radio talk show host Tom Sullivan was going…read more
Whenever I do a commercial, or make a short film, I storyboard it. And although I can draw a picture with words, I can’t with a pen. And you know what, it doesn’t matter. I’m not making a multi-million dollar Hollywood movie. I’m making a small budgeted project and the storyboard is really a cheat sheet that shows the client, actors, photographer, and even reminds me, the director, what is intended in the scene. Why does the director need to be reminded? Because while on set, things can get hectic. And that clarity of every shot I had a week before in the tranquility of my office goes out the window when I’m being harried and pulled in multiple directions, while having to…read more
hen I was in college, I bought my ties at Macy's for about $30 per tie. It's where my other tie-wearing friends bought theirs. One day I discovered Marshall's and was looking at designer ties alongside an elderly couple. I remember the man...read more
DIARY OF AN ADMAN Advertising Plays Fun Role in David Ligon Films David Ligon, Creative Principal, Sacramento September 16, 2014 ince my last article dealt with clichéd local ads, I thought it might be fun to post some of the silly ads that I have...read more
have a sign on my wall I wrote that simply reads: "If it's not original, think harder." So if I ever make this suggestion: “We should mimic those 'the most interesting man in the world' commercials – it’ll be good ... and so funny.” You have my...read more