DIARY OF AN ADMAN
“Game of Thrones” Fan … I Am
David Ligon, Creative Principal, Sacramento
November 23, 2016
I’ve spent my life creating stuff. From advertising to news to videos to photos to films. And then there was the art classes I took in high school. They were easy A’s, because the teacher gave a lot of extra credit. (I couldn’t draw or paint worth a lick, but I could draw and paint a lot).
“…maybe someday I can create something that will inspire novelties and merchandise and board games. ”
But obviously I haven’t come up with the action figure idea … or even the t-shirt one. (wait, do shirts I create for my clients count?) But I’m much younger than George R.R. Martin, so there’s still hope. And unlike Jon Snow, I know something. And it’s that if you work hard, and apply your skills to your dreams, you can do anything. Oh, and it helps to have a solid marketing techniques and ideas. Game of Thrones isn’t just a great fantasy world, it’s a terrific example of marketing.