Ad for Formaggio Ristorante to promote wines and poolside dining.
“I have no idea where that came from. But as soon as I wrote those words, I knew it was the ad.”
One of my favorite ads, was a PSA for California Plan Your Giving, which was trying to get people to pledge to donate money to any charity upon their death. We created a series of PSAs, but my favorite was based on “My dad can beat up your dad.” Except for the twist was “My dad can pledge more than your dad” where we had a series of grown men comparing their dad’s prowess when it came to charitable pledging.
I love being creative. It’s why I make films. It’s why I do photography. It’s why I write. It’s why you should hire Ligon Media.